Launched last year, #WOWJBR is an interactive and vivid celebration of arts, combined with live entertainment acts and a series of amazing experiences.
Set to run for over 20 weeks, this season’s #WOWJBR festivities will feature an exciting schedule of activities, with each month dedicated to a unique theme. From a Carnival theme that will take visitors on a journey to the vibrant lands of Latin America and the entrancing circus in November, to a Festive theme that celebrates the UAE National Day and the jolly winter festivities in December, this season’s calendar promises to keep both adults and kids enthralled. The Mind and Soul theme, in January, will focus on the element of nature and well-being, while the International theme overlapping with Chinese New Year in February, is set to enchant guests with traditional East Asian practices, such as Taiichi and the much-loved dragon dance. The Arts theme, in March, will see eclectic expressions of art come to life through captivating installations, roaming art displays and a delectable food festival.